Made from food-grade, BPA-free silicone. The same material trusted for pacifiers and bottle nipples. If it's safe enough to go in their mouth, it's safe enough to sit above their bath.
200g of proven filter media
Hidden in the whale sits the replaceable filter cartridge packed with over 200g of KDF-55, calcium sulfite, and activated carbon.
As the bath fills, this mix of filter media works together to reduce the chlorine, chloramine, heavy metals, and other contaminants before they reach your baby's skin.
Installs in under a minute
1. Slide the soft band onto your tub spout.
2. Slide the whale cover onto the band.
And that's it!
No tools, nothing to screw or glue.
Under a minute, start to finish.
Blends in with bath toys
The first of its kind.Serious filtration, disguised as a friendly whale.
Soft landing for curious heads
The soft squishy silicone body covers the hard metal spout so a toddler's slip ends in a cushion, not a bruise.
Dishwasher safe
The filter cartridge pops off and the housing can go straight in the dishwasher. No scrubbing, no mildew corners, no mold near your baby.
More than a water filter
Everything the whale does, even when it's not filtering the water.
Dishwasher safe
The soft cover pops off and goes straight in the dishwasher. No scrubbing, no mildew corners, no mold near your baby.
*Please don't forget to remove the filter cartridge from the housing when putting it the dishwasher.
Soft landing for curious heads
The soft squishy silicone body covers the hard metal spout so a toddler's slip ends in a cushion, not a bruise.
Baby safe materials
BPA-free, soft-touch materials with no sharp edges.
Floating bath thermometer
The whale's favorite sidekick! A floating thermometer that keeps every bath just right.
Comes included free with every order.
Toy whale like design
The first of it's kind.Serious filtration, disguised as a friendly whale — little ones reach for it instead of away from it.
More than a water filter
Everything the whale does, even when it's not filtering the water.
Dishwasher safe
The soft cover pops off and goes straight in the dishwasher. No scrubbing, no mildew corners, no mold near your baby.
*Please don't forget to remove the filter cartridge from the housing when putting it the dishwasher.
Soft landing for curious heads
The soft squishy silicone body covers the hard metal spout so a toddler's slip ends in a cushion, not a bruise.
Baby safe materials
BPA-free, soft-touch materials with no sharp edges.
Floating bath thermometer
The whale's favorite sidekick! A floating thermometer that keeps every bath just right.
Comes included free with every order.
Toy whale like design
The first of it's kind.Serious filtration, disguised as a friendly whale — little ones reach for it instead of away from it.
Your bath water is dirtier than you think.
Chlorine
Chloramine
Heavy Metals
Sediment
Microplastics
Hard Water
The little ones feel it most, their skin is up to 30% thinner and more sensitive than yours.
Your bath water is dirtier than you think.
All these contaminants are drying out brand-new skin, feeding irritation flare ups, and stealing the calm from bath time.
Little ones feel it most, their skin is up to 30% thinner and more sensitive than yours.
Chlorine
Heavy Metals
Chloramine
Sediment
Microplastics
Hard Water
What cleaner
bath water means
Softer, smoother skin
No more chlorine drying it out. Just softer, smoother skin.
Reduced eczema flare ups
Removing contaminants that irritates skin means fewer flare-ups.
Safe even when they sip it
Chlorine and heavy metals out, so a stray sip won't scare you.
Bath time they enjoy again
Gentler water and a friendly whale to make bath time fun again.
Hear it from our founder
Why we built Norell
When my kid started struggling with eczema and skin sensitivities, I started digging deeper into what was coming out of the tap.
Water quality isn't only about what we drink, it's also what we bathe in. Our water is treated with chemicals that impact the most delicate skin in the house. A few bath filters existed, but many had flaws or lacked transparent test data.
So we built one we couldn't find. And the result is a product that actually works, looks like the most fun toy in the tub, and is genuinely easy to use. Now, we're proud to share it with you.
Questions?
We've got answers
Will it fit our tub spout?
Almost certainly, we have designed it to fit all standard round and rectangular U.S. tub spouts.
Does it slow down filling the tub?
No. We designed and tested it to ensure it that maintains the full water pressure, so the bath fills at the speed you're used to while the filter media quietly does it's job.
Is it safe for newborns?
Yes, that's who we built it for. The housing is soft, made of food-grade silicone with no sharp edges and no BPAs.
All while the filter reduces contaminants already in the water.
Use it from the very first bath!
How much will replacement filters cost?
$29, replaced every 2 to 4 months depending on how often bath time happens. No surprises, you'll know the full cost before you ever buy.
If I sign up now, when can I get it?
Pre-orders will open September 1, and the VIP list gets first access. Then first orders will ship in early Q4.
Will it be third party tested?
Yes. We're currently undergoing independent third party testing, and we'll share the results before pre-orders open.
