Our story

"Norell exists for one simple reason: cleaner water for the little one in the tub.

When my kid started struggling with eczema and skin sensitivities, I started digging deeper into what was coming out of the tap.

I already filtered the water I drank and showered in, yet bath water was still running straight from the tap.. And so I went looking for the product to buy. But it didn't exist like I envisioned it.

So we built it from the ground up. A soft whale that slips over the spout and filters every drop of water on its way into the tub. All while looking like it belongs among the bath toy collection and protecting from the occasional head bump.

We pride ourselves on three things.

First, and most important, is having the best product at the best price. We do not cut corners, and do not offer an inflated markup just to plaster the word "premium" on our products. Our goal is to offer something affordable for the average parent.

Second, a small team that treats every whale like it's headed for their own family's tub.

And lastly is quality personalized service. Contact us, and a real person will respond back fast. No AI.

Thousands of parents are rethinking what touches their baby's skin during bath time. Join us at Norell in our mission to bring cleaner water to every little one's bath."