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Your bath water is dirtier than you think.

All these contaminants are drying out brand-new skin, feeding irritation flare ups, and stealing the calm from bath time.

Chlorine

Chloramine

Heavy Metals

Sediment

Microplastics

Hard Water

The little ones feel it most, their skin is up to 30% thinner and more sensitive than yours.

Your bath water is dirtier than you think.

All these contaminants are drying out brand-new skin, feeding irritation flare ups, and stealing the calm from bath time.

Little ones feel it most, their skin is up to 30% thinner and more sensitive than yours.

Chlorine

Heavy Metals

Chloramine

Sediment

Microplastics

Hard Water

A look inside

Outside, it looks like a toy. Inside, it's a real filter.

Hidden in the whale sits the replaceable filter cartridge packed with over 200g of KDF-55, calcium sulfite, and activated carbon.

As the bath fills, this mix of filter media works together to reduce the chlorine, chloramine, heavy metals, and other contaminants before they reach your baby's skin.

A look inside

Outside, it looks like a toy. Inside, it's a real filter.

Hidden in the whale sits the replaceable filter cartridge packed with over 200g of KDF-55, calcium sulfite, and activated carbon.

As the bath fills, this mix of filter media works together to reduce the chlorine, chloramine, heavy metals, and other contaminants before they reach your baby's skin.

A look inside

Outside, it looks like a toy. Inside, it's a real filter.

Hidden in the whale sits the replaceable filter cartridge packed with over 200g of KDF-55, calcium sulfite, and activated carbon.

As the bath fills, this mix of filter media works together to reduce the chlorine, chloramine, heavy metals, and other contaminants before they reach your baby's skin.

What cleaner

bath water means

What cleaner bath water means

*based on an external consumer perception study
163 participants over 30 days. Results may vary

More than a water filter

Everything the whale does, even when it's not filtering the water.

Dishwasher safe

The soft cover pops off and goes straight in the dishwasher. No scrubbing, no mildew corners, no mold near your baby.

*Please don't forget to remove the filter cartridge from the housing when putting it the dishwasher.

Soft landing for curious heads

The soft squishy silicone body covers the hard metal spout so a toddler's slip ends in a cushion, not a bruise.

Baby safe materials

BPA-free, soft-touch materials with no sharp edges.

Floating bath thermometer

The whale's favorite sidekick! A floating thermometer that keeps every bath just right.

 

Comes included free with every order.

Toy whale like design

The first of it's kind. Serious filtration, disguised as a friendly whale — little ones reach for it instead of away from it.

More than a water filter

Everything the whale does, even when it's not filtering the water.

Dishwasher safe

The soft cover pops off and goes straight in the dishwasher. No scrubbing, no mildew corners, no mold near your baby.

*Please don't forget to remove the filter cartridge from the housing when putting it the dishwasher.

Soft landing for curious heads

The soft squishy silicone body covers the hard metal spout so a toddler's slip ends in a cushion, not a bruise.

Baby safe materials

BPA-free, soft-touch materials with no sharp edges.

Floating bath thermometer

The whale's favorite sidekick! A floating thermometer that keeps every bath just right.

 

Comes included free with every order.

Toy whale like design

The first of it's kind. Serious filtration, disguised as a friendly whale — little ones reach for it instead of away from it.

More than a water filter

Everything the whale does, even when it's not filtering the water.

Dishwasher safe

The soft cover pops off and goes straight in the dishwasher. No scrubbing, no mildew corners, no mold near your baby.

*Please don't forget to remove the filter cartridge from the housing when putting it the dishwasher.

Soft landing for curious heads

The soft squishy silicone body covers the hard metal spout so a toddler's slip ends in a cushion, not a bruise.

Baby safe materials

BPA-free, soft-touch materials with no sharp edges.

Floating bath thermometer

The whale's favorite sidekick! A floating thermometer that keeps every bath just right.

 

Comes included free with every order.

Toy whale like design

The first of it's kind. Serious filtration, disguised as a friendly whale — little ones reach for it instead of away from it.

Installed in under a minute

You'll spend longer opening the box and

sharing how cute it looks with your friends.

You'll spend longer opening the box and sharing how cute it looks with your friends.

Step 1

Slide the band onto the spout

The soft band stretches over standard tub spouts and grips snug, round or rectangular.

Step 2

Attach the whale

The whale slides onto the spout and locks in place. That's the whole install, every fill is filtered from here.

Step 1

Slide the band onto the spout

The soft band stretches over standard tub spouts and grips snug, round or rectangular.

Step 2

Attach the whale

The whale slides onto the spout and locks in place. That's the whole install, every fill is filtered from here.

Nothing to screw, glue or measure

Every drop filtered.
No spillover.

The most common complaint about other bath filters is that half the water never touches the filter. We designed the whale so that's impossible.

Every drop filtered.
No spillover.

The most common complaint about other bath filters is that half the water never touches the filter. We designed the whale so that's impossible.

Hear it from our founder

Why we built Norell

When my kid started struggling with eczema and skin sensitivities, I started digging deeper into what was coming out of the tap.

Water quality isn't only about what we drink, it's also what we bathe in. Our water is treated with chemicals that impact the most delicate skin in the house. A few bath filters existed, but many had flaws or lacked transparent test data.

So we built one we couldn't find. And the result is a product that actually works, looks like the most fun toy in the tub, and is genuinely easy to use. Now, we're proud to share it with you.

Hear it from our founder

Why we built Norell

When my kid started struggling with eczema and skin sensitivities, I started digging deeper into what was coming out of the tap.

Water quality isn't only about what we drink, it's also what we bathe in. Our water is treated with chemicals that impact the most delicate skin in the house. A few bath filters existed, but many had flaws or lacked transparent test data.

So we built one we couldn't find. And the result is a product that actually works, looks like the most fun toy in the tub, and is genuinely easy to use. Now, we're proud to share it with you.

Questions?

We've got answers

Will it fit our tub spout?

Almost certainly, it is designed to fit all standard round and rectangular tub spouts. And if yours is the rare exception, our 60-day return promise covers you.

Will it slow down filling the tub?

No. The whale is designed for full spout flow, so the bath fills at the speed you're used to while the filter media quietly does it's job.

Is it safe for newborns

Yes, that's who we built it for. The housing is soft, food-grade silicone with no sharp edges and no BPA, while the filter reduces contaminants already in the water. Use it from the very first bath!

Does it work on well water?

Yes, and well water is often where people notice the biggest difference. Well water tends to carry more sediment, rust, and metals than treated city water, and the filter is built to take those on.

I already have a full home water filtration system, do I need this?

Honestly? You're ahead of most homes. But two things are worth knowing: after a whole-home system does its job, water still travels through your home's own pipes on the way to the tub — and in older homes that's where rust and sediment sneak back in. And if what you have is a water softener, that's a different job entirely: softeners trade minerals, they don't reduce chlorine. Either way, the whale also covers the hard metal spout your toddler will find with their head one day — so it earns its spot even in a well-filtered house.

How long does a cartridge last?

30 to 90 days depending on how much bathing happens in your tub. Our personalized questionnaire above will help determine your exact schedule.

Can I install this as a renter?

Yes! Nothing screws in, nothing glues on, and nothing marks the spout. The band slides on and slides off, leaving the tub exactly as your lease expects it. It's the bath water upgrade you can take to the next apartment.

Can I travel with it?

Yes — it's light, slips off in seconds, and fits standard tub spouts wherever you land. Hotel bath water and grandma's tub are rarely filtered, so the whale is a good traveler for exactly the trips where you can't control the water.

Plus it doesn't complain or cry on the way there!